Dating is out, making way for The Single Age

June 29, 2019

Individualism is on the rise, bringing with it a new set of values. In an age defined less and less by traditionalism and more by self-expression, independence and authenticity, singledom is a natural evolution alongside job hopping, co-living, digital connection and a nomadic workforce.

A report by global agency group Wunderman Thompson found that a total of 60% of single people in the UK profess to loving being single, with 53% saying would prefer to be single than attached. Moreover, a total of 72% say they are single by choice and even more (86%) say it gives them more freedom.

The Single Age report, by JWT Intelligence at Wunderman Thompson, is the most in-depth research on the attitudes and behaviour of single people yet – surveying an even split of over 3,000 single and married/ attached men and women in the UK, US and China. In the US, a total of 64% of single people profess to loving being single, with 58% saying would prefer to be single than attached, while in China, it was 73% and 50% respectively.

 

Continue reading

 

Please reload

Recent Conversations

Please reload

Archive

Please reload

Tags

Please reload

©2017 by Happy Singlehood. 

Follow:

  • Psychology Today
  • Research Gate
  • Twitter Social Icon
  • LinkedIn Social Icon